Objective analysis of the stakeholder environment. Who are
or could be playing a role in the success of my project? Where
do those persons work and how are they interconnected? It is
necessary to understand the complete stakeholder map, since
seeing the stakeholders in isolation may seriously hamper the
effectiveness of future engagements with them. It is
important to understand and appreciate that the stakeholder
operates in a multi-directional force field of opinions and
interests as defined by the network of that stakeholder. If you
are aiming to shape the opinion of a certain stakeholder,
influencing the key actors in the stakeholder’s network may
be just as important.
Principle
1